Have you ever wanted to tell someone to “take a chill pill”?

Well, now you can.

 

During my time at Singapore-based social media agency, Protocol, we launched branded mints called ChillPills as a little token of appreciation for our clients. I was assigned the task of designing the logo and packaging and art-directing the ChillPills branding.  

Along with the packaged mints, we also provided an MC and dosage instructions, all wrapped up in a labelled ziploc. Overall, we wanted ChillPills to look and feel like a legitimate, medical-grade cure to all the aches and woes of work. Even if they are just mints.

ChillPills is formulated for a stress-free day at the office. Whether it’s anxiety, irritability, stress, post-holiday blues, burnout or rejection, you can always take a ChillPill – or tell someone else to.

ChillPills Logo-01.png

Logo Design

 
 
Photo Credit: Joshua Loh

Photo Credit: Joshua Loh

ChillPills has been featured in
Campaign Asia, Marketing Magazine, Mumbrella, PR Asia
and the Drum.

 
 
 
 
Photo Credit: Joshua Loh

Photo Credit: Joshua Loh

Stop-Mo Credit: Joe Kang Tong Hwee

Photo Credit: Joshua Loh

Photo Credit: Joshua Loh

Photo Credit: Joshua Loh

Photo Credit: Joshua Loh

Credit:

Agency: Protocol Pte Ltd

Art Director and Creative Lead: Astrid Ana Jansen

Art Support: Lesley Tang

Stop-Mo: Joe Kang Tong Hwee

Product Photography: Joshua Loh


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