Have you ever wanted to tell someone to “take a chill pill”?
Well, now you can.
During my time at Singapore-based social media agency, Protocol, we launched branded mints called ChillPills as a little token of appreciation for our clients. I was assigned the task of designing the logo and packaging and art-directing the ChillPills branding.
Along with the packaged mints, we also provided an MC and dosage instructions, all wrapped up in a labelled ziploc. Overall, we wanted ChillPills to look and feel like a legitimate, medical-grade cure to all the aches and woes of work. Even if they are just mints.
ChillPills is formulated for a stress-free day at the office. Whether it’s anxiety, irritability, stress, post-holiday blues, burnout or rejection, you can always take a ChillPill – or tell someone else to.
Logo Design
ChillPills has been featured in
Campaign Asia, Marketing Magazine, Mumbrella, PR Asia
and the Drum.
Credit:
Agency: Protocol Pte Ltd
Art Director and Creative Lead: Astrid Ana Jansen
Art Support: Lesley Tang
Stop-Mo: Joe Kang Tong Hwee
Product Photography: Joshua Loh