Socials for Meiji Seika (Singapore)

Meiji Seika is a popular confectionary and snack brand, and carries an variety of famous snacks such as Hello Panda and Yan Yan. I was tasked with creating a visual brand voice for their social media page, as well as designing and illustrating the visuals. The selected colour palette and illustration style was influenced by the sweet characteristics of their products (sweets and snacks). As Meiji Seika is a japanese company, we wanted the style to subty allude to the kawaii aesthetic, which is a huge part of modern-day Japanese culture.

This project was done under Protocol Pte Ltd.