Gush is an advanced materials company dedicated to innovating 
and developing solutions that improve living spaces and environments.

We create products that transform lives – from cleaning our individual homes to cleaning the world – and this transformative quality guides everything we do.

In late 2022, Gush underwent a transformative rebranding by the renowned agency Pentagram. As the Senior Graphic Designer/Marketing Manager at Gush from 2023 to the 2024, I played a pivotal role in bringing this visionary rebranding to life across all collateral.

My responsibilities encompassed a wide range of design tasks, including packaging, digital and physical brochures, stationery, social media content, retail displays, and much more. Additionally, I took on the role of art director, overseeing the creative process and ensuring the brand's visual identity was consistently and effectively represented, especially when working with external creatives.

Being the sole graphic designer during my tenure, I had the opportunity to shape and execute the visual identity of Gush in its entirety, ensuring consistency and creativity in every project.

Packaging

Brand Stationary

Catalogue

Socials

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Key Visual for NUS 120 Open House 2025