Fifty-Two — astrid ana jansen

In celebration of SG52, social media agency, Protocol, decided to develop a deck of 52 playing cards, with each card having an illustrated icon of Singapore.

Titled “Fifty-Two”, the humble deck of cards is a visual imprint of life in our little red dot, where our society's shadowier nuances stand alongside the city-state's lionised symbols of pride.

Monuments will be torn down, people will come and go, news will eventually get old; what will remain is a facade that's perpetually in metamorphosis.

Past and present, this card deck has distilled the Singapore we know into 52 iconic illustrations.This deck remembers the quintessential, the nostalgic and the iconic; all in the form of our food, our stand-out individuals, our ubiquitous object and our architecture.

My role in this project mainly involved creating assets and illustrations for the cards, along with the team of designers. More specifically, I was assigned the role of designing the box illustration and the back of the cards.

Marketing & Socials

Promotion of the card deck began fifty-two days before the Singaporean National Day, which fell on the 9th of August. This included countdown posts (which featured one card per day), a stop-mo launch video and gifs.

The countdown ended on the 9th of August, with a final post wishing Singapore a Happy 52nd National Day.